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The process of innovative design can be used by nearly anyone. It is not reserved just for the most insightful and creative. It is a practical tool to help solve problems, from mundane day-to-day issues to more complex ones.
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By seeing design as the ability to understand the big picture, it takes some of the mystery out of the concept of design. This new understanding turns design thinking into a practical tool to help solve problems. Innovative design isn't reserved just for the most insightful and creative; it is a process that can be used by nearly anyone. From the mundane day-to-day issues that most people face in business to more complex issues, design thinking is a process that helps create effective solutions.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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