Who founded the concept of belonging?

Yes, there are several companies that have successfully implemented the concept of belonging cues in their organizational culture. For instance, Google has a culture of psychological safety, where employees feel safe to take risks and be vulnerable in front of each other. This is achieved through belonging cues such as open communication, mutual respect, and acknowledgment of each other's contributions. Another example is Pixar, which fosters a culture of creativity and innovation. They achieve this by creating an environment where everyone feels they belong and their ideas are valued, regardless of their role in the company.

'Belonging cues' are signals that create a sense of safety and connection within a group. They are crucial in shifting the brain's focus from fear to connection. When these cues are consistently received, they help create psychological safety, allowing the brain to focus on forming deeper social bonds with the group. This suggests that the sense of belonging is not an internal feeling but rather an external response to consistent signals of closeness, safety, and a shared future.