Why are presentations with visual aids considered more persuasive?

Presentations with visual aids are considered more persuasive because they significantly enhance information retention. According to a study, when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Visual aids also make presentations more engaging and memorable. They can help to shift the focus back to the presenter and keep the audience's attention throughout the presentation.

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Visual stimulation is important. According to HubSpot, "When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later" Interactive presentations drive engagement. Four out of five professionals say they shifted their focus away from the presenter during the last presentation they attended, so making your presentation interactive and playful is crucial Also, 70% of marketers believe that presenting interactive content is key for engaging your audience 68% of people believe that interactive presentations are more memorable Presentations with visual aids are 43% more persuasive than the same presentations without visuals

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Playful Presentation (Part 1)

As a corporate leader you need to present a playful topic once in a while, this can be via a lunch & learn, a brief interactive meeting, or a corporat...

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