Why is it crucial to include a mission statement in a pitch deck?

Including a mission statement in a pitch deck is crucial because it helps to solidify the value proposition of your business. It tells investors who you are as a company and what you aim to achieve. It's not just about the technicalities of your business, but also about the story and vision behind it. A mission statement can help to create a narrative that appeals to the human condition, allowing people to empathize with you and your vision. This can be particularly effective in securing investment.

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Now, this company overview slide should tell investors who you are as a company. Include a founding story, as well as an easy-to-digest mission statement to solidify the value proposition from before. Remember: Your pitch isn't about how impressive the technicalities are, but how well your story flows. A lot of business ideas did come from personal experience and personal hardships, so a real story is never a bad thing. But if your origin story didn't come from some profound personal experience, you should still appeal to the general human condition in your pitch so people can empathize with you and your vision. (Slide 7)

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Ultimate Pitch Deck (Part 4)

Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...

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