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Getting the candidate's permission is crucial in creating a business case study for several reasons. Firstly, it ensures that you are respecting the candidate's privacy and rights. Secondly, it helps to build trust and maintain a good relationship with the candidate. Thirdly, it ensures that the information you are sharing is accurate and approved by the candidate. Lastly, it protects your organization from potential legal issues related to privacy and confidentiality.
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Determine the case study's objective – your first step when creating a case study is to determine the objective or goal of the subject you're featuring. "The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study," the HubSpot team says. Establish a case study medium – different case study mediums to consider include written case study, video case study, infographic case study and podcast case study. Find the right case study candidate – creating a case study about your previous wins requires more than choosing a subject and telling a story. You also need permission, quotes and a plan. Here are a few things to look for in potential candidates: product knowledge, remarkable results, recognizable names and switchers (customers that came to you after working with a competitor). Get your candidate's permission to write about them – getting your subject's approval is one of the most important steps. When you rea...
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Case studies are a credible and persuasive way to share the value of your products or services and win new customers. Use this Business Case Study pre...
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