Why is the Create Your Account Page important in the Netflix sales funnel?

The 'Create Your Account' page is a crucial step in the Netflix sales funnel as it is the stage where the customer begins to establish a personal connection with the service. It is the point where the customer provides their personal information to create an account, which is a significant step towards commitment. This page is designed to be simple and user-friendly, reducing friction and making the process of signing up risk-free and effortless. It is part of the strategy to build trust with the customer.

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Netflix, which has 182.8 million subscribers worldwide is a great example of an effective, easy and rewarding sales funnel implementation. The world's largest entertainment service has seven sales funnel stages because a customer has to complete seven steps to use the service. They are: Landing Page, Introduction Page, Pricing Page (which allows the customer to choose a plan), Create Your Account Page, Sign-Up Page, Set Up You Payment, Complete The Payment. The reason why Netflix sales funnel model works like magic is because through these seven simple steps, the company establishes trust with the customer and makes the process of signing up risk-free and effortless.

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Sales Funnel

How can you effectively convert visitors into loyal customers? Populate our Sales Funnel slides to analyze the beginning to end of the customer journe...

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