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The quality of technology is important in outdoing competitors because it can provide a competitive edge. High-quality technology can improve efficiency, reduce costs, and enhance customer experience. It can also lead to innovation, allowing a company to offer unique products or services that set it apart from its competitors. Furthermore, investing in quality technology can demonstrate a company's commitment to staying current and relevant, which can boost its reputation and brand image.
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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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