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Leading the reader into the captivating world of Pre-suasion, the first chapter, or book cover, serves as a tantalizing preview. With intriguing subtlety, it reflects the potency and relevance of effective persuasion in the realm of business. Beyond just a visual introduction, it triggers curiosity and creates the perfect premise, underscoring the book's central theme - strategically influencing decision-making before the actual interaction happens. Ultimately, this chapter invites a deep dive into an ecosystem of smart persuasion models, promising compelling insights for budding and seasoned business executives alike.