Product Levels — Marketing Mix

Immersed in the greater exposition of the 'Marketing Mix', one encounters 'Product Levels' as a crucial slide. This elucidates the multiple layers inherent to a product, ranging from its core functionality to the potential it harbors. Each level – core product, generic product, expected product, augmented product, and potential product, is unmistakably brought to light. Whether it's analyzing the journey of a customer, launching marketing missions, or merely improving product offerings, this conceptual model lends an invaluable perspective. It is perfect for those seeking to deepen their understanding of marketing mechanics.