Yes, there are numerous case studies that demonstrate the effectiveness of the stage-gate development process in product development. Companies like 3M, Procter & Gamble, and Microsoft have successfully implemented this process. For instance, 3M used the stage-gate process to develop its Post-it Notes. The process allowed them to identify potential issues early on and make necessary adjustments, leading to the successful launch of the product. Similarly, Procter & Gamble used the process to develop and launch its Swiffer product line. The stage-gate process helped them to thoroughly evaluate the product at each stage, ensuring its success in the market.
How do you stay innovative and provide the right values for customers? Effective product development...
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