The Product Life Cycle tool is a crucial part of the product development process. It helps in understanding the stages a product goes through from when it was first thought of until it finally is removed from the market. The stages include Introduction, Growth, Maturity, and Decline. During the Introduction stage, the product is developed and launched into the market. In the Growth stage, sales start climbing quickly. The Maturity stage is where sales will peak. Lastly, during the Decline stage, sales start to fall. Understanding these stages helps in planning and managing marketing strategies at each stage, predicting sales volume, and deciding when it might be appropriate to discontinue a product.
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