One real-world example of a product that used the Now-Next-Later roadmap for its evolution is the development of the iPhone. The first iPhone (NOW) was the minimum viable product with basic features like calling, texting, and internet browsing. The NEXT phase saw the introduction of the App Store, enhancing the phone's capabilities. The LATER phase included advanced features like Siri, Touch ID, and Face ID, which were added in subsequent versions.
Need to manage and share the development of a product? Product roadmaps work as a source of truth do...
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