Yes, there are several examples of automakers successfully implementing digital features and subscription services. One notable example is General Motors (GM). GM announced plans to add 50 new digital features and subscription services to its cars by 2026, with a vision to build a Netflix-sized subscription service business by 2030. Another example is BMW, which has introduced subscription-based services like heated seats, remote start, and dash cam features. These examples show how the automaking industry is shifting to a digital focus, evolving cars from simply a mode of transportation to full-on computers on wheels.
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