The City Manager plays a crucial role in Uber's expansion strategy. They are typically locals with a deep understanding of the city, its culture, and its regulatory environment. Their responsibilities include setting up offices, launching the Uber service, and driving demand. They do this by advertising for drivers, offering sign-up bonuses and incentives for hitting milestones. They also have to navigate the local political and regulatory landscape, dealing with legislators, police officers, and transportation unions. Their goal is to establish Uber's presence and ensure its smooth operation in the city.
Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs an...
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