To develop a market entry strategy for raw cocoa powder from a sub-Saharan African country to the German market, you need to consider several factors.
Firstly, understand the German market. Research the demand for raw cocoa powder, the existing competitors, and the preferences of the consumers.
Secondly, consider the regulatory environment. Germany, being part of the EU, has strict regulations on food products. Ensure your product meets these standards.
Thirdly, establish a strong supply chain. This includes finding reliable transportation and storage solutions to maintain the quality of the cocoa powder.
Lastly, develop a marketing strategy. This could involve partnering with local businesses, attending trade shows, or using digital marketing to reach potential customers.
Remember, a successful market entry strategy requires thorough research and planning.
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