A/B testing can be misused in a startup setting in several ways. One common misuse is over-reliance on A/B testing for decision making. While A/B testing can provide valuable insights, it should not be the sole basis for major decisions as it only provides a snapshot of user behavior at a given time. Another misuse is not considering the statistical significance of results. Startups may make decisions based on A/B tests with small sample sizes, leading to inaccurate conclusions. Lastly, A/B testing can be misused when tests are not properly designed or implemented, leading to misleading results.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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