A brand positioning strategy can be tailored to different target audiences by understanding their specific needs and preferences. This can be achieved by conducting market research to gather insights about the audience. The strategy should highlight the brand's unique selling propositions that are most relevant to each target audience. It should also consider the competitive landscape, as the brand's position may vary depending on the competitors that are most relevant to each audience segment.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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