A business can effectively use market research data in its market entry strategy by using the data to assess the opportunity available in the market. This includes understanding the value that users expect from a product or service and the opportunity that exists to service that market. For instance, an existing market with high opportunity based on past precedents can be a good target, while an emerging market with high potential and less competition can offer a first-mover advantage. On the other hand, a market with minimal to no opportunity should be avoided.
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