A business can ensure its products align with the right market by developing a solid acquisition strategy. This strategy should involve aligning the products with the appropriate market and promoting them through the right marketing channels. It's also crucial to align the marketing, sales, and customer success teams to convert warm leads into recurring and referring customers. Furthermore, customer retention and loyalty should be a key part of the acquisition strategy.
How do you stand out and acquire customers in an increasingly oversaturated field? A strong customer...
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