A business can ensure that its vision aligns with the trends it is riding by first understanding its own identity and purpose. It should have a clear vision of its future and be aware of the current or future trends that it is riding. The business should study these trends carefully to ensure they match with the business's vision and purpose. It should also understand its competitive landscape and what makes it unique in the market. Lastly, the business should know when to add or subtract elements to align with the trends and its vision.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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