A business can identify an appropriate atomic network by starting small, such as in a single city, college campus, or small beta tests at individual companies. The key is to nail it in this smaller network before building up over time to eventually conquer the world. It's important to note that appropriate atomic networks are often smaller than entrepreneurs think. For example, Uber's early atomic networks were not cities like San Francisco, but specific locations and times like '5pm at the Caltrain Station at 5th and King Street'.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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