A business can identify underserved areas in its industry by conducting market research and analysis to understand the needs and wants of the customers that are not being met. This can include surveys, focus groups, and studying market trends. Additionally, they can look at the areas where the industry has been competing for a long time and consider whether they can differentiate themselves by focusing on these underserved areas.
What’s the best way to turn business challenges into strategic opportunities? With a structured case...
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