A business can transition from being a Brown Cow to a Purple Cow by shifting its focus from the masses to creating remarkable products or services. This involves creating what Seth Godin calls 'idea viruses', which are innovative and unique concepts that are likely to be shared and talked about. The business should aim these at early adopters, or 'sneezers', who will then spread the word about the product or service.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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