A business can use pricing strategies to expand its client base by understanding their ideal client and their spending power. Offering costly products or services can be affordable if they are marketed to the right audience. Implementing payment plans that allow customers to pay in installments is also a beneficial strategy. It's important to remember that pricing is largely a marketing issue, not a sales issue. Marketing creates awareness and sales bring clients from awareness into a business relationship. A sale isn't the end of a conversation, it's the beginning of a relationship.
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