A clear business purpose is crucial for a successful brand as it provides direction and a sense of identity. It helps in defining the brand's vision and mission, which are key elements in shaping the brand's future. A well-defined purpose also helps in identifying the trends that the business can leverage for success. It differentiates the brand from its competitors, making it the 'best and only' choice for its target audience. Furthermore, a clear purpose can help in building a community of brand loyalists who contribute to the brand's growth and success.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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