A company can determine if its product or service is truly remarkable by assessing if it is new, different, exciting, and stands out from the competition. It should be exceptional and worth noticing. Companies like Sam Adams, Jet Blue, and Starbucks are examples of businesses with remarkable products or services. As Seth Godin suggests, taking the risk to be remarkable is the safest way to succeed.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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