A company can determine the right allocation of resources for its specific needs by using the 70-20-10 rule. This rule suggests that 70% of resources should be dedicated to core technologies, 20% to adjacent, and 10% to transformational innovation to test the waters. However, the allocation can vary depending on the company's strategy and goals. For example, Meta allocated about 14% of its expenses in 2021 to VR and the metaverse through metaverse labs.
Why do so many perfectly managed companies fail? Inspired by the seminal work of author Clayton Chri...
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