A company can ensure a smooth transition for its customers when shifting to a subscription model by starting with understanding the wants and needs of their customer base and creating a service that delivers ongoing value. This will require a new organizational structure, a shift in the focus of the sales, marketing, and finance teams, and a new approach from IT. Despite the initial drop in revenue and rise in expenses, the transition will be worth it in the long run.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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