A company can turn its product or service into an experience by understanding its customers and their needs. It's not just about the product or service itself, but how it's used and the value it brings to the customer. For example, a company like Rawlings, which manufactures baseballs, realized that most of its customers are not Major League players, but people who enjoy baseball and a good game of catch. So, they focused on enhancing the experience of these customers. This could be done by creating engaging content around the product, organizing events, or even improving the product based on customer feedback.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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