A company can use the sales concept development process to maximize returns by first creating a market strategy that assesses the potential of their product, compares it to the competition, and defines their market position. This strategy should then be broken up and applied to target customer segments. Finally, the company should combine their mix of products, communications, and sales strategies to formulate an action plan. This process ensures that the company's sales and marketing efforts are well-directed and efficient, leading to maximized returns.
How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced str...
Download template