A marketing mix can be documented in a marketing plan by detailing the four Ps: Product, Price, Place, and Promotion. For Product, describe what your product or service is, its features, and its benefits to the customer. For Price, outline your pricing strategy, including any discounts or offers. For Place, explain where and how your product will be sold, whether it's in a physical store, online, or both. For Promotion, detail your advertising and promotional strategies, including the channels you'll use and the messages you'll convey. Each of these elements should align with your overall marketing objectives and target audience.
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