A salesperson can ensure they win the sale by being well-prepared. This includes doing preliminary research on the prospects' businesses to understand their needs and how the product being sold can meet those needs. The salesperson should know the customer as well as the product being sold. The most prepared salesperson wins, while the underprepared appears amateurish.
People will only do business with others once they know them, like them, and trust them. They will b...
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