Businesses can learn from the example of Rawlings company by understanding the importance of transformation and adding value to their products or services. Rawlings, despite being the exclusive baseball manufacturer to the Major Leagues, realized that most of its customers are not Major League players but people who enjoy baseball and a good game of catch. This realization led them to improve upon their product, demonstrating that there is always room for improvement and innovation, even in seemingly perfect products. Businesses can apply this mindset to their own operations to enhance customer satisfaction and stay competitive.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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