Cross-functional groups can contribute to the testing of leap-of-faith assumptions about potential new products by forming small, internal startup teams. These teams focus on testing assumptions with the use of minimum viable products. This leads to a repeated cycle of testing and an iterative process where failure becomes a key component in validated learning. They can also make use of growth boards and metered funding to learn how to pivot or persevere in their product development.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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