Global companies like Apple and Google can align their PR and marketing efforts for a major campaign launch by using a campaign timeline. This timeline helps to coordinate PR and marketing efforts before, during, and after the launch. It serves as a blueprint that gets everyone on the same page and working toward the same goal. The timeline can be customized to the needs of the campaign, whether it's based on months, weeks, or even days. Key task deadlines or milestones should be added to this timeline to ensure all tasks are completed on time.
Need a way to manage brand image and improve public perception? This PR Strategy presentation provid...
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