Global companies like Apple and Google can use Macro Environment Analysis to anticipate potential challenges and harness emerging opportunities by examining various facets of the larger environment. This includes political, economic, social, technological, environmental, and legal factors (PESTEL). By understanding these factors, they can anticipate potential changes in the market, identify opportunities for growth, and mitigate risks. This analysis can also help them in strategic planning and decision making.
How to anticipate potential challenges and harness emerging opportunities in an ever-evolving busine...
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