Global companies like Apple and Google can use macro factors in their industry to their advantage by understanding and adapting to these factors. Macro factors include economic, social, technological, environmental, and political factors. These companies can use economic factors by understanding the economic conditions of the markets they operate in and adjusting their strategies accordingly. They can use social factors by understanding the social trends and consumer behaviors in different markets. Technological factors can be used by staying at the forefront of technological advancements and innovation. Environmental factors can be used by adopting sustainable practices that not only benefit the environment but also enhance their brand image. Political factors can be used by understanding and complying with the regulations in different markets and using them to their advantage.
How to use market trends to bring in new business opportunities? This Market Research presentation p...
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