Global companies like Apple and Google can use the concept of Viral Coefficient to enhance their product marketing strategies by focusing on increasing the virality of their products or content. The Viral Coefficient indicates the number of new customers that one existing customer can bring in. For instance, if the Viral Coefficient is 1.23, it means that on average, one customer brings in 1.23 new customers. By aiming to increase this number, companies can leverage their existing customer base to attract new customers, thereby enhancing their marketing strategies.
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