Global companies like Apple and Google can utilize PESTEL and value chain analysis in their macro environment analysis by using these frameworks to understand and navigate the external factors that impact their business. PESTEL analysis allows them to examine the Political, Economic, Social, Technological, Environmental, and Legal factors that can affect their operations and strategies. On the other hand, value chain analysis helps them identify their primary and support activities that create value to their customers. By understanding these activities, they can find ways to improve their processes, reduce costs, and gain competitive advantage.
How to anticipate potential challenges and harness emerging opportunities in an ever-evolving busine...
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