Global companies like Apple and Google can utilize the bubble chart strategy to prioritize their opportunities by plotting each opportunity on the chart based on an assessment. This assessment can be made by creating a list of factors, each weighted by importance, and then rating each factor on a scale (for example, 1-5 or 1-10). The total score is then calculated. The larger the circle representing the opportunity on the bubble chart, the better suited the opportunity is, given the company's existing capabilities. This allows companies to visually see which opportunities should take priority and which may need to be divested.
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