Global companies like Google or Tesla can customize their branding to evoke certain emotions in customers by focusing on the most relevant elements that align with their brand's values and mission. They can prioritize more psychographic elements to understand how customers' values drive their behaviors. For instance, they can use specific colors, logos, taglines, and advertising strategies that resonate with their target audience's emotions and values. They can also leverage storytelling in their marketing campaigns to create a strong emotional connection with their customers.
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