Software features can greatly enhance the functionality of cars. They can be used to introduce post-purchase subscription models and patch in new features remotely. Some of these features include remote-start capabilities, driver-assist features, voice recognition, and heated seats. For instance, Tesla has used software to limit the range of their battery packs, offering owners the option to pay a fee to unlock the full capacity. Other driver-assist features like lane keeping and auto-parking can also be added for an extra cost. This not only enhances the functionality of the car but also provides an additional revenue stream for car companies.
How can you keep up with the time so your business stays relevant in an increasingly digitized world...
Download template