Average Revenue Per User (ARPU) and Lifetime Value (LTV) per user are crucial metrics in MVP analysis. ARPU measures the revenue generated per user and helps in understanding the revenue model's effectiveness. It can indicate whether the pricing strategy is working and if the product is generating enough revenue. LTV, on the other hand, estimates the total revenue a business can reasonably expect from a single customer account. It helps in understanding customer acquisition costs and profitability over time. Both these metrics together can provide insights into the financial viability of the MVP.
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