The concept of the Buying Committee Persona can be applied to global companies like Coca-Cola and Pepsi to enhance their marketing strategies by helping them understand the key decision-makers involved in the purchasing process. This could include individuals from various departments such as procurement, marketing, finance, and operations. By understanding the needs, preferences, and pain points of these individuals, Coca-Cola and Pepsi can tailor their marketing strategies to address these specific areas, thereby increasing the likelihood of a successful sale. This approach can also help in building stronger relationships with these key accounts, leading to increased customer loyalty and repeat business.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based...
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