The Now-Next-Later framework can be applied to the product development strategies of global companies like Apple or Google by focusing on periods of time rather than specific dates. This allows for more flexibility and the ability to easily reorganize strategic points without having to rewrite a whole roadmap from scratch. For instance, in the 'Now' phase, these companies could focus on immediate product updates or fixes. In the 'Next' phase, they could plan for new features or products that are in the pipeline. In the 'Later' phase, they could envision future innovations or market expansions. This approach provides a clear, flexible roadmap that can adapt to changes in the market or technology.
Need to manage and share the development of a product? Product roadmaps work as a source of truth do...
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