The sales concept development process can be applied to target customer segments by first assessing the potential of your product in the market and comparing it to your competition. This helps in defining your market position and strategy. This strategy is then broken down and applied to each target customer segment. The mix of products, communications, and sales strategies are then combined to formulate an action plan tailored to each segment.
How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced str...
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