These principles can help in building long-term relationships with customers by ensuring that the salesperson is always prepared for the sale, creating value for the customer, and engaging the customer in a way that convinces them that the product or service is for them. By following these principles, a salesperson can build trust and loyalty with their customers, leading to long-term relationships.
People will only do business with others once they know them, like them, and trust them. They will b...
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