Answering these questions requires a deep understanding of your business and its environment.
Firstly, you need to analyze your market geographically. Identify where your most profitable markets are and where your firm has expertise.
Secondly, understand what product types are in demand and which ones can give your firm a distinct advantage and high margins for a long period.
Thirdly, segment your consumers and identify the most attractive segment.
Fourthly, identify the most effective channel for reaching your customers.
Lastly, consider the benefits of expanding operations into different levels of the value chain.
Remember, the goal is to develop a winning strategy for your organization. This involves making informed decisions based on a thorough understanding of your business and its environment.
Are you playing the game or are you playing to win? Develop a winning strategy for your organization...
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