To ensure that your business's purpose, vision, and origin align with each other, you need to have a clear understanding of each of these elements. Your business's origin is its roots, where it has the most credibility. Your purpose should be concise and clear, ideally expressed in 12 words or less. Your vision is a clear picture of the future of your business. To align these elements, they should all point in the same direction and support each other. For example, if your business's origin is in sustainable products, your purpose could be to provide eco-friendly solutions, and your vision could be a world where sustainable products are the norm.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary