You can evaluate cost, feature, and market share using the pricing strategy spreadsheet template by inputting relevant data into the template. For cost, you can input the product's cost and ideal margins. For features, you can input data about feature-by-feature freemium conversion. For market share, you can input data about market share captured over time. The template can also help you compare the competition's pricing strategy, historical customer price sensitivity, marketing spend, CAC, and LTV.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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